Beauty & Wellness

Lot tracking, compliance,
and subscriptions in one ERP.

Built for Shopify beauty and wellness brands managing lot tracking, expiration dates, compliance, subscription boxes, and retail partnerships. Used by Necessaire, WILD Cosmetics, Evereden, and BoomBoom.

See how it works

Customer stories

Used by leading beauty brands.

Nécessaire
Nécessaire

“The biggest reason we ended up moving to Fulfil was our partnerships with retailers like Nordstrom, Sephora, Mecca. I've worked with NetSuite in the past and Fulfil is more intuitive.”

TA
Thomas AlcalayDirector of Operations at Nécessaire
WILD Cosmetics
WILD Cosmetics

“The Fulfil onboarding was half the time of our legacy ERP implementation. Being in 8 different markets, 5 different warehouses, we rely a lot on having a good ERP.”

FW
Freddy WardCo-Founder & CEO at Wild
BoomBoom
BoomBoom

“This is our third ERP. Coming to Fulfil has been a breath of fresh air. Our migration to Fulfil has been unlike any other.”

JP
John PintoCEO & Founder at BoomBoom

The challenge

Operational challenges unique to beauty.

Beauty brands face operational challenges that need specialized systems.

Lot and batch tracking

Track individual production batches with unique lot numbers, manufacturing dates, and expiration dates for compliance and quality control.

Expiration management

Prevent shipping expired products with FEFO (First-Expired, First-Out) logic, expiration alerts, and automated inventory disposition rules.

Formulation and manufacturing

Manage complex formulations, track raw material inventory, and maintain bill of materials for every product with ingredient-level traceability.

Lot and batch control

Complete traceability.

Track every unit from manufacturing through customer delivery with batch-level visibility. Cut recall response time from days to hours with automated customer notification and complete lot traceability.

  • ✓Unique lot numbers for each production batch
  • ✓Manufacturing and expiration date tracking
  • ✓Automated recall management and customer notification
Batch tracking example
Product: Anti-Aging Serum
Batch #: BA-2024-0315
Mfg date: March 15, 2024
Exp date: March 15, 2026
Bill of materials example
Hydrating Face Cream, 50ml:
• Hyaluronic Acid5g
• Vitamin E Oil3g
• Shea Butter10g
• Aloe Vera Extract8g
• Base Emulsion24g
Track every ingredient with lot numbers and expiration dates

Manufacturing and formulation

Track raw materials to finished goods.

Manage formulations with Bill of Materials (BOMs), track ingredient inventory, and maintain complete traceability from raw materials to finished products.

  • ✓Bill of Materials for every formulation
  • ✓Raw material tracking with lot numbers
  • ✓Ingredient substitution for supply chain flexibility
Works with contract manufacturers and co-packers

In-house or multiple co-packers, Fulfil keeps visibility:

  • Track production across multiple manufacturing locations
  • Receive finished goods with lot numbers from co-packers via EDI
  • Certificate of Analysis (CoA) storage and retrieval by lot number

Expiration control

Never ship expired products.

Automated FEFO (First-Expired, First-Out) picking, expiration alerts, and disposition workflows protect your brand. FEFO ensures products closest to expiration ship first, reducing waste and preventing expired product complaints. Unlike FIFO, FEFO prioritizes by expiration date rather than receipt date.

Reduce product waste with automated expiration management. Set your own timeframes based on product shelf life:

  • ✓Alert at 90 days before expiration for advance promotion planning
  • ✓Mark for clearance at 60 days with automatic discount pricing
  • ✓Block from fulfillment at 30 days to prevent near-expiry shipments
  • ✓Auto-disposition for disposal removes expired inventory from active stock

All timeframes are customizable based on your product categories.

Expiration management timeline
Automated workflows:
  • 90 days: Advance warning to run promotions
  • 60 days: Automatic discount pricing for clearance
  • 30 days: Prevent shipments of near-expiry products
  • Expired: Remove from active stock automatically
Protect your brand and stay compliant
Subscription benefits
Predictable revenue
Higher LTV
Better inventory planning
Customer retention

Subscription commerce

Run subscriptions, auto-replenishment, and membership programs.

Manage subscription boxes, auto-replenishment, and membership programs with inventory allocation that prevents stockouts.

  • ✓Flexible subscription cycles and billing schedules
  • ✓Curated box management with variant selection
  • ✓Automated inventory allocation for upcoming shipments

Retail and wholesale

Sell everywhere your customers shop.

Integrate with major beauty retailers via EDI. Automate order processing, inventory sync, and compliance documentation for Sephora, Ulta, Nordstrom, Target, and CVS.

  • ✓EDI integration for automated purchase orders and ASNs
  • ✓Real-time inventory allocation between DTC and wholesale
  • ✓Compliance documentation (lot numbers, expiration dates, ingredient lists)
Connect with leading beauty retailers
Sephora
Nordstrom
Target
CVS Pharmacy

And 100+ other retail partners

Samples and promotions

Manage samples and gift-with-purchase offers.

Beauty brands live and die by samples and GWP offers. Fulfil manages promotional inventory separately from sellable stock and automates inclusion rules.

  • ✓Automatic sample inclusion based on order value or products purchased
  • ✓GWP inventory tracking separate from sellable inventory
  • ✓Sample kit assembly and fulfillment workflows
  • ✓Promotional bundle management for limited-time offers
Sample automation example
Rule: Orders over $75Include: Hydrating Serum Sample (5ml)
Rule: Skincare category purchaseInclude: Face Cream Sample (10ml)
Rule: Holiday promotionInclude: Limited Edition Gift Set
Return workflow
1
Customer initiates return
2
Automated RMA based on product category
3
Quarantine pending inspection
4
Quality hold or disposal with documentation

Returns and quality control

Handle returns and defective products safely.

Cosmetics returns need special handling due to hygiene and safety concerns. Fulfil provides automated workflows to manage returns, quarantine defective batches, and maintain disposal documentation for compliance.

  • ✓Automated return authorization based on product category (sealed vs. opened)
  • ✓Quarantine workflows for returned products pending inspection
  • ✓Lot-based quality holds for defective batches
  • ✓Disposal documentation for regulatory compliance

Quality and traceability

Built for beauty industry standards.

Stay compliant with FDA, GMP, and retailer requirements. Cut recall response time from days to hours with batch-level traceability.

FDA ingredient disclosure and labeling requirements
Track formulations, ingredient sourcing, and allergen information for regulatory compliance
GMP (Good Manufacturing Practices) documentation
Batch testing, Certificate of Analysis (CoA) management, and quality control workflows
Retailer-specific compliance
Meet Sephora, Ulta, Target vendor requirements with automated documentation
Lot tracking for voluntary and mandatory recalls
Instant customer notification and complete batch traceability for rapid recall response

FAQ

Questions? Answers.

What is the best ERP for Shopify health and beauty brands?
Fulfil is built for modern DTC and omnichannel operations. Unlike legacy ERPs built for manufacturing decades ago, Fulfil handles batch tracking, expiration management, subscription fulfillment, and multi-channel retail with near real-time Shopify sync. Brands like Nécessaire, WILD Cosmetics, and Evereden run on Fulfil.
How does Fulfil track batch numbers and expiration dates?
Fulfil provides lot-level inventory tracking where each production batch receives a unique lot number with manufacturing date, expiration date, and associated quality documents. When products are received, shipped, or moved in the warehouse, Fulfil tracks which lot is used. This enables instant recall management, FEFO picking, and complete traceability from raw materials through customer delivery.
Can Fulfil manage subscription boxes?
Yes. Fulfil handles subscription boxes with flexible billing cycles, curated box management, and automated inventory allocation. Manage different subscription tiers, allow customer customization, and forecast inventory based on subscription volume.
Does Fulfil integrate with Shopify?
Yes. Fulfil offers a near real-time two-way integration with Shopify that syncs orders, inventory, products, and customer data. When a customer places an order on Shopify, it appears in Fulfil within seconds. When inventory is received or shipped in Fulfil, Shopify inventory levels update automatically.
How does Fulfil help with FDA compliance and ingredient tracking?
Fulfil is not an FDA compliance tool, but it provides the foundation for quality management through ingredient tracking, Bill of Materials management, and lot traceability. Track formulations with ingredient-level detail, maintain certificates of analysis (COAs) for each batch, and manage quality control workflows.
Can Fulfil connect with retail partners like Sephora, Ulta, and Target?
Yes. Fulfil includes EDI integration with major retail partners including Sephora, Ulta, Nordstrom, Target, CVS, Walgreens, and 100+ other retailers. Purchase orders flow automatically from retail partners into Fulfil, inventory updates are sent in near real-time, and compliance documents like ASNs and invoices are generated automatically.
How does Fulfil compare to NetSuite, SAP, and other ERPs for beauty brands?
Traditional ERPs like NetSuite and SAP were built for manufacturing decades ago, not modern DTC beauty brands. They require expensive customization for basic beauty operations like lot tracking, FEFO picking logic, subscription boxes, and retail EDI. Fulfil ships these capabilities out of the box. BoomBoom switched to Fulfil as their third ERP and called the migration a breath of fresh air.
What makes Fulfil different from other ERPs for beauty brands?
Fulfil is built for modern DTC and omnichannel brands selling on Shopify and other platforms. Lot tracking, expiration management, subscription fulfillment, retail EDI, and near real-time ecommerce integration. Launch on Fulfil in weeks, not months.
How does Fulfil prevent expired cosmetics from shipping?
Fulfil uses FEFO (First-Expired, First-Out) picking logic that directs warehouse staff to pick products closest to expiration first. Configure expiration buffers (like do not ship products expiring within 90 days) and disposition workflows that quarantine or mark down products approaching expiration. Alerts notify operations teams of expiring inventory.
Does Fulfil support bill of materials for cosmetic formulations?
Yes. Multi-level Bill of Materials (BOM) functionality. Define every ingredient, component, and packaging material required to produce a finished product. Each ingredient can have its own lot tracking and expiration. When you manufacture a batch, Fulfil consumes the correct quantities of raw materials, tracks which lots were used, and creates a new finished goods lot with complete ingredient traceability.
Can health and beauty brands manage both DTC and wholesale operations in Fulfil?
Yes. Fulfil handles omnichannel operations including DTC (Shopify, Amazon), wholesale B2B portals, retail EDI, and marketplaces in a single system. Unified inventory visibility, channel-specific pricing and packaging, and automated order routing. Brands like Nécessaire, BoomBoom, and Cora run on Fulfil.
How does FEFO work in Fulfil's warehouse management system?
FEFO in Fulfil sorts available inventory by expiration date during order picking. When a picker scans a location, Fulfil directs them to the lot with the nearest expiration date that still meets your buffer requirements. Configure different FEFO rules by product type, customer channel, or warehouse zone.

Ready to scale
your beauty brand?

Used by Nécessaire, WILD Cosmetics, BoomBoom, and Cora.

See how it works