Overview
Qure Skincare is a fast-growing skincare brand selling across Shopify, Amazon, TikTok Shop, and an expanding wholesale network that includes some of the largest retail names in Europe. As a beauty and wellness brand scaling internationally, with warehouses in the US, UK, and China, growing SKU counts, and rising order volumes, the operational complexity was outpacing the spreadsheets and disconnected tools they'd relied on since launch.
This case study highlights why Qure chose Fulfil as their ERP over NetSuite and SAP when they were outgrowing spreadsheets, and how Fulfil supported their 200% year-over-year growth from 2024 to 2025.
The Challenge: Spreadsheets Can't Scale
Procurement and Planning Lived in Google Sheets
Before Fulfil, every purchase order, shipment tracker, and demand plan lived in Google Sheets. Katie Pham, Qure's Supply Chain & Logistics Manager, described the reality: "All of the planning, procurement and import tracking lived in spreadsheets. It worked for one or two SKUs, but as we started growing, we couldn't keep up with the manual updates and couldn't see everything in one place."
The team was spending half a day stitching together data from different folders and files just to get a clear picture of operations.
Disconnected Sales Channels Created Daily Firefighting
As Qure expanded beyond Shopify to Amazon and TikTok Shop, channel management became a constant source of problems. TikTok Shop orders routed through Shopify had persistent syncing failures, orders wouldn't import, products wouldn't sync, and the team spent roughly half an hour every day fixing issues manually.
"Every day, we had a bunch of TikTok orders that could not import. This meant manual work put into fixing these instead of being proactive elsewhere in the business."
— Katie Pham, Supply Chain & Logistics Manager
This wasn't just inefficient. Late order processing put their SLA compliance at risk across channels, threatening their ability to grow on those platforms.
Traditional ERPs Were Too Rigid
Matt Orlić, CEO & Co-Founder of Qure, evaluated NetSuite, SAP, and other traditional ERP systems but found them too heavy on custom development work and too rigid for a business growing at Qure's pace. Qure needed a system that could bend with the business, not one that forced the business to slow down and conform.
See related: What an ERP Should Actually Do for Your DTC Brand
The Solution: One System for Everything
Direct Channel Integrations Eliminated Manual Work
The biggest operational unlock came from connecting Amazon and TikTok Shop directly to Fulfil rather than routing everything through Shopify.
Amazon orders now flow directly into Fulfil with clear channel separation. TikTok Shop, which had been a daily source of sync failures, became a clean, automated pipeline. Orders map into a single source of truth, route to the appropriate warehouse, and ship without manual intervention.
The result: Qure recovered roughly half an hour daily of manual work on TikTok orders alone, maintained consistent SLA performance, and had the operational foundation to grow TikTok into a full sales channel with a dedicated team.
Flexible Bundling Keeps Revenue Flowing During Stockouts
One of Fulfil's most impactful capabilities for Qure is the ability to rapidly reconfigure bundles based on available inventory. Matt Orlić explained: "We couldn't mix bundles before Fulfil. Whenever we were out of stock, we'd go out of stock. Fulfil lets us create new bundles on the back-end and route orders to another warehouse so we can stay in stock."
The team changes their bill of materials up to three times a day depending on available stock, a level of flexibility that wouldn't be possible with spreadsheets or most traditional ERPs.
Order Splitting Across International Warehouses
With stock spread across the US, UK, and China, Qure needed the ability to intelligently split and route customer shipments based on availability.
Katie noted: "We're able to give the flexibility of splitting customer shipments. This flexibility of order splitting with availability is one of the big things that Fulfil is very unique with and good at."
Combined with automation rules for carrier selection and warehouse routing, this capability lets Qure fulfill orders from the optimal location without manual intervention.
See related: Multi-Warehouse Operations
Claude AI Integration via Fulfil's MCP Server
Fulfil's MCP Server enables eCommerce merchants to interact with their ERP data in Claude or ChatGPT, from building dashboards or custom micro apps, to editing ERP records directly from your preferred AI assistant.
"We were trying to build our own AI forecasting system. Fulfil launched their Claude integration, and it's been way better than what we spent four months trying to build ourselves."
— Matt Orlić, CEO & Co-Founder
Structured ERP Implementation and 3PL Transition
Qure's implementation had an extra layer of complexity: they onboarded to Fulfil at the same time they moved to a new warehouse. Unlike legacy ERPs that outsource implementations to third-party consultants, Fulfil's in-house implementation team worked directly with the Qure team to support them through the busy transition period, not only helping them onboard Fulfil, but also teaching the Qure team transferable skills. Katie reflected: "I really liked the structured ERP implementation approach. We had clarity on what to focus on each week, which tasks were done and what we had to do next. It was a great learning experience for me personally, not just to understand the Fulfil system but also to learn from the implementation team. The information I learned about the technical mappings for carrier and 3PL integrations has given me a lot of helpful knowledge that has since helped with future 3PL integration setups."
The Results
Using Fulfil, Qure Skincare has been able to:
- Unify three warehouses across the US, UK, and China into a single operational view
- Eliminate daily TikTok Shop sync failures, recovering ~30 min/day of manual work
- Retain sales during stockouts by reconfiguring bundles up to 3x daily based on available inventory
- Replace spreadsheet-based planning with centralized procurement, shipment tracking, and inventory management
- Connect Amazon and TikTok Shop directly to Fulfil, maintaining SLA compliance across all channels
- Access operational data conversationally using Fulfil's Claude integration instead of exporting and manipulating spreadsheets
- Split and route orders intelligently across international warehouses based on stock availability