Loved by DTC brands
and eCommerce teams.

"Things were pretty messy at HexClad when I joined, and inventory management, demand planning and distribution were all real problems. They were great problems because our business was growing incredibly rapidly, but we really didn't have a handle on it. One of the first things I did coming on as CFO was figuring out how to manage our inventory. We got to know Fulfil and decided to onboard the solution. HexClad is a over a half a billion in revenue business and I don't think we could have gotten here without Fulfil partnering with us. As a former tech banker, I have a soft spot for bootstrapped companies because it's the founder's money - everything that happens is in and out of the founder's bank account, so those investments are going to be made wisely. I think Fulfil has really invested in their product and leveraging AI, and has absolutely been a game-changer for us at HexClad."

"We needed an ERP that was right for the scale of our business at the time, and also for the complexity we see coming two to three years from now with continued omnichannel expansion across geos, markets and new products. I expect the sheer amount of complexity to change in our operational setup. We used to run a single warehouse; we now have six warehouses and will likely expand to ten in the next few years, serving different customers with different products and different channels. We do a huge amount of assembly work in-house and that requires a system to capture that complexity seamlessly. From a financial reporting perspective, Fulfil is our key source of truth for every channel, every market, every customer's revenue, all the way through down to product margin. One of the key reasons we chose Fulfil as a partner is the commitment to growing the product. It's really encouraging that the founding team is still involved, and we have direct access to people developing the product. We've been using Fulfil for two years now, and we've seen massive improvements in a number of our daily workflows as things actually ship - I wasn't confident we'd get that with another ERP. We're really confident that Fulfil is the right system for the future as they're building for the future, adopting AI and constantly rolling out product improvements."

"I've worked with Cin7, Xorosoft, Stitch Labs, and NetSuite in the past and didn't think we'd be able to pull off the Fulfil implementation in 90 days based on those previous experiences. I thought I was going to get fired, but the Fulfil team made it happen, and we went live in 90 days. Being able to utilize the MCP with Fulfil and Claude was monumental - it changed how we were able to operate and how we were able to navigate our BFCM period last year. Instead of being reactive and fighting fires, we were able to identify issues, identify slowdowns, and find any problems with any 3PLs' fulfillment process ahead of time. It enabled us to get a much different and higher vantage point of our overall performance in real-time while it was happening, which was invaluable in communicating upward and across departments. Last year, at the beginning of Q3, we were moving 3PLs and adding two new nodes. We had about four weeks to do a full integration with a new 3PL partner and a new WMS, and Fulfil made it happen in three weeks, all in the midst of October Prime Day and rolling right into peak. That was almost an impossible task that I wouldn't wish on my worst enemy, and Fulfil was able to keep up the whole time - we didn't miss a beat from a fulfillment or inventory aspect. EDI was always a nightmare for me in previous jobs. With Fulfil's EDI, I don't have to think about it at all - it's a native part of the software, and it doesn't matter where or how I'm connecting, all my orders are going to be appearing in the same workflow, in the same space with the same actionable data."

"Fulfil has a very comprehensive suite of native features that to implement in other larger ERP's would cost thousands of dollars in customizations and ongoing maintenance. Our small team has been able to adopt many features on our own due to the system's overall ease of use and thorough documentation. If we happen to get stuck or have issues, the support that Fulfil provides is best-in-class. Their support team is extremely responsive and listens to our feedback. I have been thoroughly impressed with Fulfil having come from companies using the bigger names in the ERP space and they have shown commitment to our success."

"Fulfil is ensuring our inventory levels are tracked at every step of the journey. We are able to integrate new sales channels easily and when parts of our supply chain change Fulfil is nimble enough to make those changes easy on the tech side."

"Fulfil gives us all the features we need to run our growing wholesale and e-com brands. Inisght into each aspect of ther company, from sales to financials etc. We were able to easily migrate over from older systems and implemntaion was a breeze with there support."

"The ability to easily sync some of the biggest names in ecom into one central point. The constant updates and features are always making it a strong platform and making it hard for us to leave even as we scale to becoming a larger company."

"With Fulfil, we can better manage our multi-warehouse inventory including having integration with Amazon. Fulfil has made it easy to calculated our weight average landed cost including duties and freight. Implementation and ongoing support is phenomenal! The Fulfil team are always there to work through new integrations or issues that arise. Our controller has peace of mind that our monthly inventory is correct, which is worth its weight in gold!"

"We're a pet retail supply with 19 locations and needed an ERP that integrated well with Shopify. Shopify recommended that we chat with Fulfil, and after vetting other ERPs like NetSuite, it became very clear Fulfil would be the right partner. Fulfil's interface and processes felt more agile, modern, and up-to-date. Fulfil's Shopify integration is instant and seamless, with no lag time when orders come through our website or our store; they immediately appear in Fulfil and get routed to the right location. Every person I've spoken to at Fulfil shows a quick understanding of what I'm trying to get to, and a real interest in solving my problems. I appreciate that Fulfil is very forward-thinking and trust Fulfil to be at the bleeding edge of the market. They actively push out new AI tools like MCP and support our AI initiatives. My favourite feature is the MCP and being able to integrate Fulfil with Claude or other LLMs for custom reporting. I'm excited to continue expanding our use of Fulfil as we add more stores or look to expand our operations."

"We have been using Fulfil.IO since 2021 in almost all facets of our business such as Sales Order Management, Routing, Purchasing just in time inventory, Warehouse Management, Accounting and more recently for EDI as well. A lot of our processes involves complex workflows such as order routing, rate shopping for customer shipments and the Fulfil ERP helps simplify all these complex workflows very well. We have been able to do a lot more with a lot less since we moved to Fulfil from our prior solution (Name of the Prior solution starts with N and ends with E) Overall, we are very happy with our partnership with Fulfil.IO."

"@jackybh @fulfilio has been a game changer"

"For us, manufacturing non-perishable products in DTC, I like Fulfil a lot mainly because their team is very, very, very good. It's the only time I've bought an ERP and did not feel scammed lol. They were up front about functionality & have been tremendously helpful for us. Highly recommend their team."

"After months of research, we chose the Fulfil system because it is everything we want for our long-term goal of having an ERP system while being flexible enough for us to ramp up the process at our own pace. The FF development team was quick to understand our unique business needs and patient enough to help guide us through the steps needed to adapt them into their system. API connections were seamless and quick with all of our sales channels. In addition, the FF team took on the additional challenge of guiding us with adaptations needed with our unique graphic automation connection points. I feel strongly that we made the right choice with their continued support and partnership."

"Fulfil has increased our Pick and Pack Operation for all key metrics by 5x. The Interfaces and UI are Intuitive with associates having a short learning curve with increased productivity. Their Customer Service is top notch, with fast effective resolutions, and if there is not a solution currently available one is quickly developed and implemented. Customer Feedback and pain points is welcomed and actioned with new features rolled out often. We noticed a night and day difference since implementing with fulfil in all aspects of the business from Accounting/Finance to Fulfillment."

"Fulfil saved us 2-3x the subscription cost in the first year via reduced labor costs alone and they add features faster than anyone else. All ERP's suck in some way, let's face it, but with Fulfil's API you can work around those things that suck for you and write your own apps while still leveraging Fulfil as the master database. This ability doesn't exist elsewhere and was a game changer for us. If you're a small retailer, it's probably not for you. The ideal is probably a high 7-figure or low 8-figure business looking to scale fast. But if you're tech savvy and willing to invest in a system that can scale then it can work for anyone."

"Absolutely fantastic! Really helpful to pool all our sales channels, inventory, accounting, productions etc. under one system. Fulfil gives us clarity into almost every aspect of the business which leads to better more informed decisions."

"We're implementing Fulfil.io at an ecommerce store I run, and it is fantastic. Solves so many pains like inventory management, wholesale orders, and accounting. Why isn't everyone using this?"

"We have been using Fulfil for many years. Our successful partnership was facilitated by Fulfil's ability to grow with us and to build a system that meets our daily operation needs. Being able to fulfill whatever order we capture no matter from what channel has never been so easy. We have so much trust and respect for the Fulfill team and we know that any challenge we come across the Fulfill team will be right next to us trying to solve it."

"We migrated from our own custom built system to Fulfil in 2017. We now rely on this ERP to manage all of our operational needs from multiple channels. The majority of our sales include customized parts that step through a unique production and fulfillment process and Fulfil has been able to meet our needs. They are also committed to improving their product and truly care about their customers' success."

"The software is very intuitive and has allowed our team to work more seamlessly with added checks and balances, automation, and defined business processes based on best practices. We are able to handle complex workflows, orders from multiple channels, and gain insight into our production in more efficient and effective ways than we've ever been able to. The support team is comprised of eCommerce/wholesale supply chain experts who provide a consultative approach to support. They continually help us improve our business processes, incorporate automation into our workflows, and provide in-depth thought-out answers to questions. We spent years searching for the best ERP software for our needs. We evaluated many options, went through multiple scoping processes, and an implementation that we pulled the plug on before finding Fulfil. Fulfil continues to meet and exceed our needs serving as our trusted partner and software in powering our growth."

"I've worked in 12 different ERPs and have done 7 ERP transitions. We felt like Fulfil was a company we trusted growing with, so we ultimately chose Fulfil. We liked that Fulfil has an Open API to make it easy to access information and build reports. We have 19 locations, so my favourite feature is being able to easily move product between locations. With Fulfil as our ERP, miles per delivery and minutes per delivery are down 12% and our delivery costs are down 15%. We've been able to automate a ton of our processes, which has freed up our group to not focus so much on systems issues, but focus more on revenue-generating activities, as we're able to automate much more than we were in our old ERP."

"I appreciate the dedicated support we received during the integration process with Fulfil, especially given the complexity of our business. This support gave us confidence and ensured that the setup was successful. I find the order routing logic incredibly valuable, as it provides us the flexibility to fulfill orders from multiple locations efficiently. The order routing rules, comprehensive reporting, and supportive customer service have been standout features that greatly benefit our operations. Additionally, I value the activity logs included in each order as they provide clear insights into order processing. The support team has consistently shown effectiveness and reliability, making Fulfil a strong partner in our order fulfillment process."

"We've been using Fulfil.io for several months now, and it has completely transformed the way we manage our operations. As a modern ERP solution tailored for high-growth e-commerce and retail businesses, Fulfil.io stands out for its performance, flexibility, and clean user experience — but what truly sets it apart is its direct integrations. Unlike many ERP systems that rely on third-party middleware to connect with platforms like Shopify, Amazon, or shipping providers, Fulfil.io offers native integrations out of the box. This approach dramatically reduces complexity and eliminates the points of failure that come with relying on middleware solutions. It also makes everything from order syncing to inventory updates faster and more reliable. The interface is intuitive, the support team is responsive, and the automation capabilities have saved us countless hours. We've been especially impressed by how easy it is to customize workflows and scale as our business grows. If you're tired of patching together multiple systems or constantly troubleshooting API bridges, Fulfil.io is a breath of fresh air. It's powerful, efficient, and — best of all — middleware-free."

"Fulfil has transformed our multi-entity operations. Fulfil's accounting, warehouse management, inventory management and order management capabilities allowed us to eliminate the need for multiple systems. Fulfil's Shopify integration has automated order routing and allowed us to use our 5+ Shopify POS locations for micro fulfillment. If you're growing fast on Shopify, want clean data that you can trust and efficiency gains across finance and operations teams to support double-digit growth without scaling headcount, Fulfil is a great fit."

"Fulfil is essential to us operationally in terms of warehouse fulfilment and inventory management. In a fast-growing business, we need a platform that is agile and can accommodate changes to our business strategy. The integration with Shopify works well and the development team are constantly working on material platform improvements to enhance useability and functionality. The Fulfil support team are excellent."

"The Fulfil Claude integration is so helpful. Feels like it replaces a 6 figure hire. Used it to compare product mix at one of our brands with very complex + high # of SKUs this year VS last year and it came back with the same explanation I would have arrived at, except in 2 minutes instead of ~30 minutes lol."

"We found that a lot of legacy providers just weren't up to date with the modern technology stacks and how to plug into those. When we initially started chatting with the Fulfil team, what really struck us is that they're entrepreneurs themselves. They really understand the technical challenges and they built Fulfil's ERP for where the market is today, building for the Shopify generation. The level of support and the level of knowledge we get from the Fulfil team has been exceptional. We started as a DTC business selling refillable deodorant and we're now an omnichannel business in over ten markets, also selling body wash and lip balm. We got acquired by Unilever last year, so it's been a really exciting time for the business and we're really looking to accelerate the growth and drive customer adoption with our refill model."

"Fulfil.io has been a game changer for managing our inventory and operations. The platform makes it easy to stay on top of purchasing, forecasting, and fulfillment. It's helped simplify some pretty complex workflows. Their customer service team is knowledgeable and always quick to help when needed."

"We started fulfilling everything from one warehouse in LA, and now we're managing fulfillment across 12 3PLs and multiple Amazon FBA locations. I don't have to figure out which orders go to which locations - it's done way before I even get into the office. Fulfil's MCP connection with Claude takes the legwork out of figuring out anything. Instead of having to delegate to the team to do a 30-minute task, you can get an instant response to your question. Every morning, I look at what's been assigned to each warehouse location and how they're performing. It used to take me 30 minutes, and now it takes only two seconds. I can access it in the Claude mobile app when I'm on the go without needing my computer."

"Fulfil has a modern ERP system built for Shopify stores. It's a reasonably priced ERP, production module & WMS all in one system. Implementation was fast and the ongoing support is great."

"Running 50+ drops per year through Shopify, we needed an ERP that could handle our unique challenges at Complex - from 4-week quick-strike products to managing pre-orders across multiple 3PLs. Fulfil has been that solution since 2021. The Shopify integration is rock-solid - we've scaled from 2-3 sales channels to 25 without any issues. The real game-changer is how Fulfil handles inventory availability and prevents oversells during our high-traffic drops. We can control order flow, implement split shipments, and maintain accurate inventory levels even when processing thousands of orders in a single day. If you're doing drops, pre-orders, or any form of complex fulfillment through Shopify, Fulfil gives you the control and flexibility you need without the typical enterprise ERP complexity. It just works."

"We've been using Fulfil for about 4 years now and it's made a massive difference for our business and our employees. Before, we were handling a ton of tasks manually using just Shopify and a basic shipping app, which worked for a time but wasn't realistic as we grew. With Fulfil, so much of that busy work is automated—order routing, inventory syncing, reporting—so we can actually focus on building the business instead of upholding a bunch of manual, inefficient processes. Removing the majority of these manual processes has given us the opportunity to focus on other aspects of the business, allowing us to grow in ways we simply wouldn't have been able to without a solution like Fulfil in place. I personally compared a handful of different EMS softwares, and Fulfil stood out as the clear winner, with a combination of features that fit exactly what we needed. Fulfil feels like a full operating system for the business, not just another plug-in. We can manage multiple brands, track sales of bundles and their inputs (this is HUGE! None of the basic shipping apps allowed us to do this at the time), ship orders, and pull very detailed reporting all in one place. If you're outgrowing the basics, this is the kind of system you'll want in place!"

"Saved 1.2% of revenue thanks to an ops improvement we found because of @fulfilio's production module. My guess is we will find 2.5%, maybe 3% after we fully implement all the potential wins we have found so far. Pretty exciting."

"Fulfil has been an integral part of us being able to grow our businesses to the next level. Fulfil provides us with the ability to run reports not native to Shopify, next level inventory tracking, purchase order tracking/receiving, among many other key features. Fulfil is essentially the source of truth for our multiple brands and sales channels, and I could not imagine my day to day without Fulfil being a part of it!"

"We are in the process of implementing Fulfil @SouperCubes and they have been amazing to work with. Their team also reached out to us to offer help since we have been impacted by the fires. My team can't wait to go live with Fulfil later this month."

"We are a pet retail supply with 19 locations and use Fulfil as our ERP. The integration with Shopify and Shopify POS is seamless, and orders import instantly. We offer same-day delivery and have reduced delivery costs by 15%. We have also seen a 12% decrease in miles per delivery and cost per delivery with Fulfil. Fulfil's warehouse management system has helped make pick times 50% faster. Fulfil is at the bleeding edge of the market and regularly releases new AI tools like MCP to be able to integrate Fulfil and Claude for custom reporting."

"Fulfil is tailored to ecommerce/omnichannel companies which makes it a smarter choice for scaling brands. Compared to NetSuite, Fulfil has a better UI, better customer support, and lower overall cost. Fulfil's reporting is utilizing an AI feature that lets your internal users better build custom reports, rather than relying on their support team. Also, its 'landed costs' functionality works quite well. Finally, its smooth connections to your 3PLs and third party distribution platforms allow quick updates/transitions if need be."

"Great tool for DTC businesses that require complex needs in managing marketplaces, online stores, inventory, warehouses, financials and fulfilment."

"Fulfil is much more than an app to use on Shopify. It is a fully comprehensive ERP that has enabled our team to pick, pack, and ship our customers' orders quickly and efficiently. We use Fulfil to run all our operations from sales orders through the production cycle to fulfillment to the balance sheet. The software is extremely user friendly and their support staff is world class. The leadership team of Fulfil is comprised of exceptionally knowledgable, professional, and collaborative leaders. As we have grown, Fulfil has partnered with us to bring on new channels of distribution and supported us with amazing value and follow through. Highest recommendation I can give for this awesome organization."

"Fulfil gives us a unified, real-time view of inventory across purchases, manufacturing, and customer shipments—perfect for multi-warehouse operations—and its clear stock-movement insights have dramatically improved our forecasting and demand understanding. Customizing workflows to match our brand was intuitive, and the professional, super-responsive support team (plus a dedicated monthly account check-in) makes troubleshooting and ongoing optimization a breeze. By centralizing all inventory movements and cost tracking (especially COGS), Fulfil has streamlined our operations and given us the clarity we need to scale confidently."

"We have been using Fulfil for over a year now and have found it to be a great ERP and WMS for us."

"We've been using Fulfil since 2021, and it's been instrumental in scaling our unique business model. We needed an ERP that could handle extreme agility without sacrificing accuracy. What sets Fulfil apart: Connected supply chain visibility - We've seamlessly integrated purchase orders, supplier shipments, and inventory across 25 sales channels and 15+ warehouse locations. Flexibility for complex operations - The split shipment capabilities and inventory availability controls have been crucial for managing pre-orders, made-to-order products, and preventing oversells during high-volume drops. The core architecture between sales, inventory movement, and financial capture is elegant and actually works out of the box. After 4 years, we've never missed a product launch due to back-office system issues - despite the chaos of our drop model. For any e-commerce brand dealing with complex fulfillment scenarios, multiple channels, or rapid product launches, Fulfil provides the operational foundation to scale without adding system complexity."

"Fulfil has not only improved operational efficiency but also enhanced our ability to scale confidently. The robust functionality, seamless integrations, and reliable support make it an invaluable tool for businesses looking to optimize their backend processes. If you're in search of an ERP system to simplify and scale your business operations, Fulfil is definitely worth considering."

"I just have to give a big shout out to Fulfil! This ERP system has really changed the game for us, especially with our work in direct-to-consumer sales, wholesale, and manufacturing and delivering goods with a great WMS. First off, the interface is super easy to navigate, which makes managing everything a breeze. We've saved so much time on our operations, and that's a huge win! What I really love is their support team; they're always there when we have questions or need assistance. It feels great knowing we have that kind of help whenever we need it. Plus, they keep rolling out updates that genuinely improve the software, showing they're committed to staying ahead of the game. If you're on the lookout for a reliable ERP solution, I can't recommend Fulfil enough! It's made a huge difference for us, and I think it could do the same for you!"

"Fulfil has been a great ERP partner. Implementation was very fast, the ongoing support is great, and the product continues to improve on a regular basis."

"Very happy with our integration with Fulfil. We were looking for an ERP to streamline our operations and Fulfil ticks all the boxes. Their team made the project management and implementation run smoothly and our Production and Inventory Management has been completely professionalised. Their Support team are fantastic, and are always available to troubleshoot any issues. Would highly recommend them."

"It's operational layer and capabilities are very strong. Fulfil acts as an ERP, OMS and IMS all in one. Due to these combined features, as a user you can do a lot more with just one platform."

"Shopify-first integration, modern user experience, and incredibly flexible platform."