Data Warehouse & Analytics
Stop exporting CSVs.
Get answers instantly.
A fully managed BigQuery data warehouse built into your ERP. Query Shopify orders, Amazon inventory, 3PL shipments, and financials in seconds. No ETL setup, no separate BI subscription.
Customer stories
Trusted by leading brands.
“The custom reporting capabilities, especially with the new AI-powered SQL report generation, have been incredible. I can now build reports in minutes.”
“My favorite feature is the data warehouse. You can go granular into so much data and pull out whatever you want, whenever you want.”
“The data warehouse, ten out of ten, would recommend. It gave me much more granular insights into things I never had the ability to look into before.”
Built for every team
Built for every team at your DTC brand.
No exports for each team or duplicate spreadsheets. Everyone queries the same warehouse with the tools they already know.
Track fulfillment and turnover.
Monitor inventory turnover, fulfillment performance, and 3PL efficiency. Track order-to-ship times across warehouses and identify bottlenecks in real-time.
Real margins by channel.
Track COGS, margin analysis, and revenue attribution across channels. Understand true profitability by product, channel, and customer segment.
Cohorts and channel ROI.
Analyze customer LTV, cohort retention, and campaign ROI. Segment customers by purchase behavior and identify your highest-value acquisition channels.
One source of truth.
A single source of truth across the business. Make data-driven decisions without waiting on exports or reconciling spreadsheets.
Platform
Know your numbers without the headaches.
A complete analytics platform that's ready to use from day one.
Automatic provisioning.
Your data warehouse is provisioned automatically with Fulfil. Sales orders, inventory, customers, and products sync immediately. No ETL pipelines to build.
Near real-time data.
Critical tables update multiple times per hour. Make decisions on current data, not yesterday's snapshots.
Connect any BI tool.
Use Fulfil's built-in reporting or connect Looker, Tableau, Power BI, or Google Sheets.
Metafields.
Add custom fields to capture information not natively stored in Fulfil. Fully customizable for additional visibility into data from external systems.
Use cases
Powerful insights at your fingertips.
From operational reporting to advanced analytics, get answers to your toughest business questions.
Multi-channel sales velocity
Calculate daily sales velocity across Shopify, Amazon, and wholesale channels. Identify fast and slow movers by location, and determine days of stock remaining by warehouse to prevent stockouts during peak season.
Market basket analysis
Discover which products customers frequently purchase together. Use the insights to create product bundles on Shopify, optimize picking paths, and recommend complementary products at checkout.
Inventory across 3PLs
Track inventory turnover across multiple 3PL warehouses. Identify dead stock eating into storage fees, optimize reorder points based on actual demand patterns, and reduce carrying costs.
LTV by acquisition channel
Segment customers by how they found you (Shopify organic, paid ads, Amazon, wholesale) and track lifetime value, frequency, and retention by channel. Optimize marketing spend on the channels driving the highest LTV customers.
BFCM revenue attribution
Track Black Friday/Cyber Monday revenue by channel, product line, discount code, and customer cohort. Understand which promotions drove the most profitable sales and plan next year's strategy.
Multi-3PL fulfillment performance
Compare order-to-ship times, shipping costs, and carrier performance across multiple 3PL partners. Identify which 3PLs handle peak season best and make data-driven decisions about your warehouse network.
Built-in data warehouse vs. legacy ERP analytics
Most legacy ERPs make you export CSVs manually or pay $10K+ for separate BI tools. Fulfil includes a fully managed data warehouse at no extra cost.
| Capability | Legacy ERPs | Fulfil Data Warehouse |
|---|---|---|
| Data freshness | Export CSVs manually or wait for overnight batch jobs | ✓ Near real-time sync (multiple updates per hour) |
| Cost | Pay $10-50K+ for separate BI tools and consultants | ✓ Included with your ERP at no extra cost |
| ETL setup | Build and maintain custom ETL pipelines | ✓ Fully managed; Fulfil handles all ETL automatically |
| Query performance | Data siloed in the operational database | ✓ Dedicated BigQuery warehouse, query billions of rows without impact |
| Accessibility | SQL-only, requires data team | ✓ AI Copilot translates plain English to SQL |
How it works
Fully managed three-tier architecture.
No infrastructure to manage, no ETL pipelines to build. We handle everything from data extraction to storage in Google BigQuery, so you can focus on insights.
- ✓Automatic ETL managed by Fulfil
- ✓Google BigQuery cloud data warehouse
- ✓Sales orders sync multiple times per hour
- ✓Inventory and shipments update continuously
- ✓Zero impact on operational systems
- ✓Petabyte-scale query performance
Fulfil ETL
Automatic extraction & loading
Google BigQuery
Cloud data warehouse
Your BI Tools
Looker, Tableau, Power BI
| Product | Units Sold | Revenue |
|---|---|---|
| Classic Tee - Navy | 1,247 | $37,410 |
| Slim Fit Jeans | 892 | $71,360 |
| Crew Neck Sweater | 745 | $44,700 |
| Canvas Sneakers | 623 | $49,840 |
| Leather Belt | 581 | $20,335 |
SELECT product_name, SUM(quantity) as units_sold, SUM(unit_price * quantity) as revenue FROM sales_orders so, UNNEST(lines) as line WHERE order_date >= DATE_SUB(CURRENT_DATE(), INTERVAL 7 DAY) AND order_date < CURRENT_DATE() AND state = 'confirmed' GROUP BY product_name ORDER BY revenue DESC LIMIT 5
AI-powered analytics
Ask questions in plain English.
No SQL expertise required. The AI Copilot translates your business questions into optimized SQL queries automatically.
- ✓Natural language to SQL conversion
- ✓Schema-aware query generation
- ✓BigQuery best practices built in
- ✓Learn SQL by reading the generated queries
Works with
Analyze data in the tool you already know.
No need to learn complex BI tools. Connect your data warehouse directly to Google Sheets and analyze millions of rows with familiar formulas and pivot tables.
- ✓Query billions of rows directly from Sheets
- ✓Auto-refresh on schedule or on demand
- ✓Use pivot tables and charts you know
- ✓Share live dashboards with your team
Weekly sales dashboard
Pull sales data for the last 7 days, create pivot tables by channel and product, and email automated reports to stakeholders every Monday morning.
Inventory reorder sheet
Query current inventory levels and sales velocity, calculate days of stock remaining, and generate purchase orders for items below reorder points, all in a familiar spreadsheet.
Customer cohort analysis
Analyze customer lifetime value, purchase frequency, and retention rates by acquisition month. Use conditional formatting to highlight trends and share insights with marketing.
Fulfillment performance tracker
Monitor order-to-ship times, carrier performance, and shipping costs by warehouse. Create charts showing daily trends and compare against SLAs, no SQL required.
How Connected Sheets works
Connect to BigQuery
Open any table or query result in BigQuery and click "Open in Connected Sheets".
Work in Google Sheets
Use familiar formulas, pivot tables, and charts. Data stays connected to the warehouse.
Auto-refresh data
Schedule automatic refreshes or update on demand. Always see the latest data.
FAQ
Questions? Answers.
Do I need to set up ETL pipelines or manage infrastructure?
How fresh is my data?
Can I use my own BI tools?
Do I need SQL knowledge?
Can I add my own custom data to the warehouse?
Does querying the warehouse impact my operational system?
How do I get started?
See how Fulfil's
data warehouse changes the game.
No CSV exports, no ETL pipelines, no waiting on IT.