20+ native integrations
Every sales channel.
One ERP.
Order and inventory updates across all channels. Revenue recognized when you ship, not when customers pay.
Trusted by leading omnichannel brands
Not just order sync. Complete ERP integration.
Basic apps move orders. Fulfil connects your entire business.
Basic marketplace apps
Where they stop
- ✗Sync orders and inventory. That's it.
- ✗No accounting integration
- ✗Manual settlement reconciliation at month-end
- ✗Break at scale
Fulfil native integrations
Where Fulfil starts
- ✓Orders, inventory, fulfillment, revenue, GL posting. Complete workflow.
- ✓Revenue recognition per channel when you ship
- ✓Automatic settlement reconciliation with fee breakdown
- ✓Handle 30,000+ orders per day per channel
Why channel integrations in Fulfil vs. middleware platforms
Native ERP integrations, not another platform to manage.
| Feature | Native Channel Apps | Middleware Platforms | Fulfil ERP |
|---|---|---|---|
| Scope | Basic order and inventory sync | Multi-channel order and inventory aggregation | ✓ Complete ERP integration: orders, inventory, fulfillment, accounting |
| Accounting | No accounting integration | Limited accounting, requires separate tools | ✓ GAAP-compliant revenue recognition and settlement reconciliation built-in |
| System complexity | Each app separate | Another platform to manage, another cost center | ✓ Native integrations to your ERP. One system. |
| Scale | Breaks at high volume | Handles volume but adds another layer | ✓ Built for scale as part of your ERP |
Native apps work until you hit 5+ channels. Then you're juggling disconnected systems. Middleware consolidates channels but creates another platform, another subscription, another cost center taking a cut of your revenue. Fulfil connects all channels to your complete ERP in one system.
Ecommerce platforms
Direct-to-consumer platforms.
Sync orders, inventory, products, and customer data.
Shopify and Shopify Plus.
Official Shopify app with complete ecosystem support: POS, Markets, Collective, B2B, returns, tax, metafields. Revenue recognized on shipment, payout reconciliation with fee breakdown.
BigCommerce.
Enterprise ecommerce platform integration with advanced order handling, listing discovery, inventory and tracking number export.
Magento 2.
Direct API integration for high-volume Magento stores. Configurable order state mapping, listing discovery, inventory and tracking number export, tax creation from channel.
Major marketplaces
Scale across global marketplaces.
Automated fulfillment, settlement reconciliation, and multi-region support.
Amazon Seller and Vendor Central.
Enterprise-grade integration with FBA as a warehouse, multi-region support, automated settlement reconciliation, marketplace-remitted taxes, and pan-European FBA.
Walmart Marketplace.
Seller-fulfilled and WFS orders, multi-location inventory export, listing discovery, two-day and three-day shipping compliance.
eBay.
Automatic listing discovery and fulfillment. Multi-location inventory export, order sync, tracking number export.
Etsy.
Native integration for handmade, vintage, and craft marketplaces. Automatic order import, listing discovery, inventory export, fulfillment with tracking.
TikTok Shop (US and global).
Connect to the fastest-growing social commerce platform. Listing discovery, order and payout import, TikTok Shipping, multi-location inventory.
Wayfair.
Home goods marketplace integration. Order import, multi-location inventory export, part number mapping, order status and tracking.
See how Fulfil connects
your channels to accounting.
Revenue recognized when you ship. Not when customers pay.
Most channel integrations just sync orders. Fulfil handles proper accounting.
Revenue recognition
How it works
- 1.Order comes in, payment captured. Booked as Deferred Revenue (liability).
- 2.Warehouse ships order. Revenue recognized, COGS matched.
- 3.Settlement arrives. Cash in bank, fees expensed.
Channel reconciliation
Per-channel detail
- ✓Amazon: Match settlements to invoices, book FBA fees, track reimbursements
- ✓Faire: Reconcile actual vs. estimated shipping costs, track deductions
- ✓Shopify: Reconcile Shopify Payments settlements with fee breakdown
Finance teams see true profitability by channel after all fees. No manual reconciliation at month-end.
Wholesale and B2B
B2B and wholesale. Not just DTC.
Most multi-channel tools focus on Amazon and eBay. Fulfil handles wholesale platforms with different workflows.
Faire.
Direct integration with accurate wholesale accounting. Net 30/60 terms, payout and fee reconciliation, actual vs. estimated shipping costs.
Shopify B2B.
Native B2B commerce integration with company account management, net payment terms support, wholesale catalog sync.
NuORDER by Lightspeed.
B2B wholesale platform with product listing discovery, paid and unpaid order import, inventory synchronization.
RepSpark.
B2B wholesale commerce platform integration. Customer and product sync, sales order management, inventory export.
Konnektive.
Subscription commerce platform with automatic order import, payment booking, and order status sync.
MarketTime.
B2B catalog and order management with order import, product listing import, inventory export, and sales rep tracking.
Dropship and retail EDI
Enterprise dropship and retail partnerships.
Modern EDI integrations that replace complex file-based systems with API-driven automation.
DSCO by Rithum.
Modern EDI platform connecting to major retailers through one API. PO (850), Inventory (846), ASN (856), Invoice (810). Customizable packing slips per retailer.
Mirakl Seller Network.
One platform connecting to retailer marketplaces including Macy's, Nordstrom, Best Buy, H&M, Kroger, Bloomingdale's.
What's included
Channel integration capabilities.
Order sync
Orders sync with bi-directional status updates, returns automation, and payment reconciliation built in.
Multi-location inventory
Updates push to every channel. Available to Promise, restock dates, and 3PL/FBA tracking included.
GAAP-compliant accounting
Revenue recognized on shipment. Settlement reconciliation, tax jurisdictions, and multi-entity support out of the box.
Smart product matching
Automatic listing discovery, attribute mapping, duplicate prevention, and bulk operations.
Routed fulfillment
Multi-warehouse routing with carrier mapping, 3PL integration, dropship support, and automatic shipping confirmations.
Monitoring and alerts
Failures surface in Slack. Automated retries, exception logging, and per-channel health dashboards.
Real scenarios. Growing brands.
DTC expanding to marketplaces.
$5M on Shopify, expanding to Amazon ($2M) and Walmart ($500K). Finance discovers Amazon is less profitable than Shopify after FBA fees.
Wholesale and DTC.
DTC on Shopify, wholesale through Faire to 200 boutiques. Shopify ships with immediate capture, Faire ships with Net 30 (Faire takes 15%).
Multi-region Amazon.
Selling on Amazon US, UK, Germany, France, and Japan. Consolidate all regions: total GMV, FBA fees, profitability by marketplace.
B2B platform portfolio.
Selling via Faire, NuORDER, and Shopify B2B. Each platform has different pricing, terms, and fees. Track actual profitability by platform.
FAQ
Questions? Answers.
Do I need separate subscriptions for each marketplace?
How long does it take to set up channel integrations?
What happens to my existing orders and products?
Can I control which inventory shows on each channel?
What if an integration fails or stops syncing?
Built for scale. Proven at scale.
See how Fulfil connects
all your sales channels.
Native integrations for omnichannel operations, end to end.