Fulfil Blog
How leading Shopify brands optimize eCommerce operations and accounting. Expert insights, practical strategies, and lessons from brands processing $15M to $1B.
What to line up before an ERP project starts: owner, 3PL notice, contracts, data hygiene, and a cutover window, so you can set yourself up for a successful ERP implementation.
For most DTC brands, a 3PL is the right answer, but "most" isn't all. Here's what I've seen when it makes sense to fulfill in-house: (1) US manufactures (even assembly). The capital is already spent. Your team already touches inventory. Shipping out is the last (smaller) step of what you're already doing. (2) Has retail stores. You're already managing store inventory and DC-to-store flow. You have to be good at supply chain anyway. Also, 3PLs consistently suck at cross-docking. (3) You perso
The best ERP for an omnichannel CPG brand is the one built for what makes CPG operations hard. What I learned building Fulfil for CPG brands: 1. Inventory you own in someone else’s building. Your packaging sits at the co-man. They buy the ingredients and bill you per finished unit. Your real unit cost is packaging consumed + their invoice. In Fulfil, receiving finished goods consumes the packaging off the BOM, so the cost lands on the inventory. 2. Getting paid less than you invoiced. You inv
Fulfil is opinionated software. Those opinions are the reason we work really well for some brands, and the reason we pass on brands who would be perfectly happy somewhere else. So here is what we'd rather you know before you spend any time on us. If any of it rules us out, we'd rather you find that out now, on your own, without booking anything. We are still pretty small. Are we too early for this? Probably, if you're under roughly $15M in GMV or 150,000 orders a year. At that stage, most br
If you ask ten different founders what an ERP is, you’ll get ten different answers. Let’s define what an ERP should be purely from a DTC brand’s perspective.
At Fulfil, we believe that deeply understanding your business means more than just video calls and screen sharing. That's why our team regularly visits DTC merchants in person, before, during and after implementing Fulfil as their ERP. This blog shares some success stories from on-site visits and highlights the value that on-site visits can bring to your eCommerce business. The Discovery Advantage: Front-Loading Success One implementation visit compressed three hours of discovery into what wo
"How much money have you raised?" You hear this question a lot in founder circles. Funding announcements get press coverage. VCs sit on panels. Founders post on LinkedIn about closing their Series B. For us? We are bootstrapped. Well, mostly. We raised a seed round early on, then bought most of that investment back. We did not want to be on the venture train. If you're wondering why we are telling you this, or why it matters to you as a customer, keep reading. The Graveyard Is Real The DTC
From Digital Data to Physical Customization Capturing personalization data at checkout is only half the challenge. The real operational value comes from routing that data seamlessly to manufacturing processes and equipment that produce the customized product. Without proper integration, customization details get lost in translation—trapped in order notes, communicated via email, or manually transcribed by production staff. Fulfil's manufacturing capabilities ensure product options flow automat
Personalization has evolved from a nice-to-have feature to a business requirement for modern e-commerce brands. From engraved jewelry to custom gift messages, monogrammed apparel to build-your-own product bundles, customers increasingly expect the ability to personalize their purchases. However, managing personalization at scale presents significant operational challenges: how do you capture customization details from multiple sales channels, route them to the right fulfillment locations, commun
Discover how to measure supplier performance as a DTC brand.
Learn the difference between 4-5-4 and 4-4-5 retail calendars, who needs them, and why most DTC brands don't.
Learn what RFID is, how DTC brands are implementing it, and why the technology delivers measurable returns on investment.