Retail Expansion
Retail wants EDI.
We've got you.
Target called. Nordstrom wants your product. Walmart is interested. They all require EDI connections, compliant ASNs, specific label formats, and strict delivery windows. Miss any of it and chargebacks eat your margin.
Sound familiar?
Real challenges from brands expanding into retail.
"Managing B2B/EDI growth is impossible to manage. Walgreens launches EDI Jan 30, Boots in Jan as well."
Each retailer has different EDI requirements, different timelines, different compliance rules.
"Our biggest reason for moving to Fulfil was partnerships with Nordstrom, Sephora, Mecca. They wanted to connect via EDI."
Retail partners require EDI as table stakes. No EDI, no partnership.
"AR leakage from retailer deductions and chargebacks. We identified $300k YTD across retailers."
Late ASNs, wrong labels, missed delivery windows. Every mistake becomes a chargeback.
"OpenText manual EDI for Ulta, Kohl's, Target. We want to replace it with native EDI."
Manual EDI through portals means missed orders, delayed ASNs, and human error.
"We need to manage different SKUs per UPC for different channels. 3-packs for Walmart."
Retailers want exclusive packs, special bundles, or different configurations.
"Wholesale growth is a key focus. Current manual process with spreadsheet POs is unsustainable."
Scaling to Nordstrom and Selfridges requires systems, not spreadsheets.
EDI built into your ERP
Connect to retailers in weeks, not months.
Fulfil's native EDI handles 850 purchase orders, 855 acknowledgements, 856 ASNs, and 810 invoices. No separate EDI platform. No middleware. Orders flow in, shipments flow out, invoices generate automatically.
- ✓Native EDI via Orderful, SPS Commerce, or CommerceHub
- ✓Support for 850, 855, 856, 810, 846, 820, 852, and 997 documents
- ✓AS2, SFTP, and EDIFACT connection methods supported
SSCC / GS1-128 label preview
123 WAREHOUSE WAY
BROOKLYN, NY 11201
3300 W HIGHWAY 161
IRVING, TX 75063
GS1-128 compliant. Retailer-specific templates. Print at your warehouse or send to your 3PL via API.
Avoid chargebacks
Compliant labels. Timely ASNs. Fewer chargebacks.
Chargebacks happen when ASNs are late, labels are wrong, or shipments miss delivery windows. Fulfil generates compliant SSCC labels, transmits ASNs automatically when shipments process, and tracks delivery deadlines.
- ✓GS1-compliant SSCC labels with retailer-specific templates
- ✓ASN auto-transmits when shipment is marked done
- ✓Must-ship-by dates tracked. Alerts before deadlines.
Wholesale ready
From DTC to wholesale without rebuilding.
Your ERP already handles DTC. Adding wholesale means customer-specific pricing, payment terms, tax exemptions, and AR tracking. Fulfil handles all of it alongside your DTC operations.
- ✓Customer-specific price lists and negotiated pricing
- ✓Payment terms: Net 30, Net 45, 2/10 Net 30
- ✓AR aging by customer. Track who owes what.
- ✓820 remittance processing. Auto-apply payments to invoices.
EDI and wholesale: manual vs. Fulfil
Why retail expansion requires integrated EDI
| Capability | SPS Portal or OpenText Manual | Fulfil Native EDI |
|---|---|---|
| Order import | Log into portal daily. Download orders manually. Re-enter into ERP. | 850 auto-imports as sales order. No manual entry. |
| ASN generation | Manual entry after shipment. Easy to forget or delay. | 856 auto-transmits when shipment processes. Always on time. |
| Invoice transmission | Create invoice in ERP. Re-enter in portal. Send 810 manually. | 810 auto-generates from shipment. One click or fully automatic. |
| Label compliance | Generate labels separately. Hope format is correct. | GS1/SSCC labels with retailer templates. Verified compliant. |
| Remittance/payments | Check portal for payments. Manual AR application. | 820 remittance auto-applies payments to invoices. |
| New retailer setup | Weeks of manual configuration. Test transactions. Hope it works. | Trading partner templates. Live in days with pre-built configs. |
Customer stories
Brands running retail through Fulfil.
“The biggest reason we moved to Fulfil was partnerships with Nordstrom, Sephora, Mecca. They wanted to connect via EDI. We needed to easily connect with them and our warehouse. Fulfil is more intuitive than NetSuite.”
“We're pretty stoked about the remittance functionality. For trading partners that send EDI docs of what they paid, not having to do manual steps saves 30-50% of the entering process.”
“If you're D2C and want control, omnichannel, and an ERP that's not a nightmare, check out Fulfil. I'm running EDI, all of it through Fulfil, and it doesn't cost a million dollars.”
How it works.
Get your first retail partner connected in weeks.
Choose EDI provider
Fulfil (built-in), Orderful (modern, cost-effective), SPS Commerce (extensive network), or CommerceHub (retail-focused).
Configure trading partner
Set up retailer with their ISA ID, document types, and product mapping. Use templates for major retailers.
Test transactions
Send test orders through the connection. Verify 850, 855, 856, and 810 all flow correctly.
Go live
Production orders flow automatically. ASNs transmit on shipment. Invoices generate.
FAQ
Common questions.
What retailers can I connect to?
How long does it take to connect a new retailer?
Do I need separate software for EDI?
How do SSCC labels work?
What about chargebacks?
Related solutions.
Ready to expand
into retail?
See how Fulfil connects you to major retailers with native EDI.