Inventory Visibility
One number for inventory.
Across every channel and location.
You sell on Shopify, Amazon, and wholesale. Inventory lives in 3PLs, FBA, and your warehouse. Fulfil gives you one answer to the simple question: how many units can we actually sell?
Sound familiar?
These are real problems we hear from brands every day.
Overselling on Shopify because it doesn't know what sold on Amazon
Inventory shows available on Shopify, but it was already allocated to an Amazon order. Customer places order, then gets an apology email.
Multiple 3PLs, no single view
Each 3PL has their own portal. Getting a total inventory count means logging into multiple systems and adding numbers in a spreadsheet.
Monthly reconciliation takes days
Export from each system, reconcile in Excel, find mismatches, chase down discrepancies. Repeat every month.
No straight answer for wholesale
Big box retailer wants to place a PO for 5,000 units. Can you fulfill it? You're not sure without checking multiple systems.
In-transit inventory invisible
A shipment is on the water, but you can't sell against it. By the time it arrives, you've lost weeks of sales.
No channel-level burn rate
Amazon burns through stock faster than DTC, but inventory isn't allocated separately. Wholesale suffers because DTC and marketplace orders take everything.
This costs real money.
Brands we talk to lose 5-15% of potential revenue to inventory visibility issues. The costs add up fast.
Lost sales from stockouts
Customers buy from competitors. They might not come back.
Chargebacks from overselling
Cancel orders, refund customers, damage your marketplace metrics. Amazon doesn't forgive easily.
Staff time on manual reconciliation
Your ops team spending days every month reconciling inventory instead of improving operations.
Missed wholesale opportunities
Can't commit inventory to big retailers because you don't trust your numbers.
How Fulfil gives you one source of truth.
Fulfil connects all your inventory locations and sales channels into a single, live view. Connected directly to your financials.
Channel-specific control with pools.
DTC moves faster than wholesale. Without control, your DTC orders eat inventory meant for a Target PO. Quantity Available Pools let you reserve inventory by channel.
Reserve for wholesale commitments
Set a manual pool for a Target PO with units reserved. Not available to DTC channels until released.
Percentage holdbacks
Always keep 20% for FBM backup. Configure per channel and product.
Automatic pool decrement
Orders pull from the right pool. DTC can't eat wholesale allocation by accident.
Per-channel availability
See real availability per channel, not just total inventory.
Sell inventory before it arrives.
Don't wait for inventory to hit the warehouse before selling it. Forecasted stock lets you sell against inbound shipments so you capture sales during lead time.
Fulfil vs. inventory sync tools
Tools like Stocky, Cin7, SkuVault, and Linnworks sync inventory between systems. Fulfil is the system.
| Capability | Sync tools (Stocky, Cin7, etc.) | Fulfil |
|---|---|---|
| Sync speed | Hourly or daily batches. Stocky syncs every 1-4 hours. Cin7 can lag during peak. | Real-time. Order on Amazon decrements Shopify inventory in seconds. |
| Channel allocation | Manual holdbacks in spreadsheets. Update each channel separately. | Quantity pools automatically reserve inventory by channel. |
| Inbound inventory | Can't sell until physically received. POs tracked separately. | Sell against forecasted stock. Inbound shipments included. |
| Financial integration | Inventory counts only. COGS in separate accounting software. | Inventory, COGS, and GL in one system. Automatic journal entries. |
| 3PL visibility | Each 3PL is a separate integration. Limited bin-level detail. | All locations in one view. Drill down to bin, lot, serial. |
| Reconciliation | Export, reconcile in Excel, chase discrepancies. 2+ days per month. | One system of record. Inventory matches GL. Nothing to reconcile. |
Customer stories
Brands that fixed their inventory visibility.
“Before Fulfil, life was a mess, living in spreadsheets, dealing with 3PLs not being connected. Now, we couldn't live without Fulfil. We have 4-5 different nodes for fulfillment, and everything talks to each other through Fulfil.”
“With NetSuite, daily out-of-stock incidents used to be around 200-500 a day. Now with Fulfil, it's down to one or two a day.”
“The visibility into available-to-sell inventory and the flexibility to sell work-in-progress inventory and pre-book inventory was the number one reason we chose Fulfil.”
Getting to real-time visibility.
How brands typically go from spreadsheet chaos to one source of truth.
Connect your channels
Shopify, Amazon, Faire, TikTok Shop, wholesale portals. Connect all your sales channels to Fulfil.
Connect your locations
Your warehouses, 3PLs, FBA. All feeding inventory data into one system in real time.
Set your rules
Configure inventory pools, safety stock, cutbacks, and channel mappings to match your business.
Operate with confidence
One dashboard, real-time numbers, no more overselling, no more spreadsheet reconciliation.
FAQ
Common questions.
How quickly does inventory sync between channels?
What if my 3PL isn't on your integration list?
Can I reserve inventory for a wholesale PO that ships in 60 days?
How do I handle safety stock or buffer inventory?
Do I still need to do monthly inventory reconciliation?
Related solutions.
Inventory management
Complete inventory control with real-time COGS tracking and financial integration.
Order management
Centralize orders from all channels with intelligent routing and fulfillment.
Sales channel integrations
Native integrations with Shopify, Amazon, Faire, TikTok Shop, and more.
See how it works
with your inventory.
Get a demo tailored to your channels, locations, and inventory challenges.