Retail Expansion Challenge

"Retail wants to connect via EDI. We have no idea where to start."

Target called. Nordstrom wants your product. Walmart is interested. But they all require EDI connections, compliant ASNs, specific label formats, and strict delivery windows. Miss any of it and the chargebacks eat your margin.

See How Fulfil Handles EDI

Sound Familiar?

Real challenges from brands expanding into retail.

"Managing B2B/EDI growth is impossible to manage. Walgreens launches EDI Jan 30, Boots in Jan as well."

Each retailer has different EDI requirements, different timelines, different compliance rules.

"Our biggest reason for moving to Fulfil was partnerships with Nordstrom, Sephora, Mecca. They wanted to connect via EDI."

Retail partners require EDI as table stakes. No EDI, no partnership.

"AR leakage from retailer deductions and chargebacks. We identified $300k YTD across retailers."

Late ASNs, wrong labels, missed delivery windows. Every mistake becomes a chargeback.

"OpenText manual EDI for Ulta, Kohl's, Target. We want to replace it with native EDI."

Manual EDI through portals means missed orders, delayed ASNs, and human error.

"We need to manage different SKUs per UPC for different channels. 3-packs for Walmart."

Retailers want exclusive packs, special bundles, or different configurations.

"Wholesale growth is a key focus. Current manual process with spreadsheet POs is unsustainable."

Scaling to Nordstrom and Selfridges requires systems, not spreadsheets.

EDI Built Into Your ERP

Connect to Retailers in Weeks, Not Months

Fulfil's native EDI handles 850 purchase orders, 855 acknowledgements, 856 ASNs, and 810 invoices. No separate EDI platform. No middleware. Orders flow in, shipments flow out, invoices generate automatically.

  • Native EDI via Orderful, SPS Commerce, or CommerceHub
  • Support for 850, 855, 856, 810, 846, 820, and 997 documents
  • AS2, SFTP, and EDIFACT connection methods supported
EDI Document Flow
850
Purchase Order Received
Target sends PO for 500 units
Auto-imported
855
Acknowledgment Sent
Confirms order receipt and ship date
Auto-sent
856
ASN Transmitted
Carton details, SSCC codes, tracking
On shipment
810
Invoice Generated
Electronic invoice with PO reference
Auto-sent
SSCC/GS1 Label Generation
Target Compliance Label Compliant
SSCC: 00 1 0012345 0000000018 5
Ship To: Target DC T-0554
PO: 4501234567
Carton: 1 of 24

Labels auto-generated with retailer-specific templates. Print at your warehouse or send to 3PL via API.

Avoid Chargebacks

Compliant Labels. Timely ASNs. Fewer Chargebacks.

Chargebacks happen when ASNs are late, labels are wrong, or shipments miss delivery windows. Fulfil generates compliant SSCC labels, transmits ASNs automatically when shipments process, and tracks delivery deadlines.

  • GS1-compliant SSCC labels with retailer-specific templates
  • ASN auto-transmits when shipment is marked done
  • Must-ship-by dates tracked. Alerts before deadlines.

Wholesale Ready

From DTC to Wholesale Without Rebuilding

Your ERP already handles DTC. Adding wholesale means customer-specific pricing, payment terms, tax exemptions, and AR tracking. Fulfil handles all of it alongside your DTC operations.

  • Customer-specific price lists and negotiated pricing
  • Payment terms: Net 30, Net 45, 2/10 Net 30
  • AR aging by customer. Track who owes what.
  • 820 remittance processing. Auto-apply payments to invoices.
Wholesale Customer: Nordstrom
Price List Nordstrom Wholesale 2026
Payment Terms Net 60
EDI Connection Active via SPS
Open AR $47,250
YTD Revenue $312,500

EDI & Wholesale: Manual vs. Fulfil

Why retail expansion requires integrated EDI

Capability SPS Portal or OpenText Manual Fulfil Native EDI
Order Import Log into portal daily. Download orders manually. Re-enter into ERP. 850 auto-imports as sales order. No manual entry.
ASN Generation Manual entry after shipment. Easy to forget or delay. 856 auto-transmits when shipment processes. Always on time.
Invoice Transmission Create invoice in ERP. Re-enter in portal. Send 810 manually. 810 auto-generates from shipment. One click or fully automatic.
Label Compliance Generate labels separately. Hope format is correct. GS1/SSCC labels with retailer templates. Verified compliant.
Remittance/Payments Check portal for payments. Manual AR application. 820 remittance auto-applies payments to invoices.
New Retailer Setup Weeks of manual configuration. Test transactions. Hope it works. Trading partner templates. Live in days with pre-built configs.

Brands Running Retail Through Fulfil

From first retail partner to 20+ trading partners, these brands manage wholesale with Fulfil.

Retail partners are coming to us now. Being able to present that we've got Fulfil and can get them connected with inventory flowing in a few weeks is a huge advantage with Walmart and Costco.

Tyler Kralovic, VP Ops at Rhino USA
Tyler Kralovic

The biggest reason we moved to Fulfil was partnerships with Nordstrom, Sephora, Mecca. They wanted to connect via EDI. We needed to easily connect with them and our warehouse. Fulfil is more intuitive than NetSuite.

Thomas Alcalay, Director of Operations at Necessaire
Read the full story
Thomas Alcalay

We're pretty stoked about the remittance functionality. For trading partners that send EDI docs of what they paid, not having to do manual steps saves 30-50% of the entering process.

Mark Riskowitz, VP of Ops at Caraway Home
Read the full story
Mark Riskowitz

If you're D2C and want control, omnichannel, and an ERP that's not a nightmare, check out Fulfil. I'm running EDI, all of it through Fulfil, and it doesn't cost a million dollars.

Sean Frank, CEO at RIDGE
Read the full story
Sean Frank

How It Works

Get your first retail partner connected in weeks.

1

Choose EDI Provider

Orderful (modern, cost-effective), SPS Commerce (extensive network), or CommerceHub (retail-focused).

2

Configure Trading Partner

Set up retailer with their ISA ID, document types, and product mapping. Use templates for major retailers.

3

Test Transactions

Send test orders through the connection. Verify 850, 855, 856, and 810 all flow correctly.

4

Go Live

Production orders flow automatically. ASNs transmit on shipment. Invoices generate.

Common Questions

What retailers can I connect to?
Any retailer that accepts EDI. This includes Target, Walmart, Nordstrom, Sephora, Ulta, CVS, Walgreens, Costco, Best Buy, and thousands more. If they use SPS Commerce, CommerceHub, or direct AS2/SFTP connections, Fulfil can connect.
How long does it take to connect a new retailer?
Most retailers can be connected in 1-3 weeks. Major retailers like Target and Walmart have pre-built templates that accelerate setup. The timeline depends on the retailer's testing requirements and how quickly they respond to test transactions.
Do I need separate software for EDI?
No. Fulfil's EDI is native to the platform. Orders import directly as sales orders. ASNs generate from shipments. Invoices create from fulfilled orders. There's no separate system to manage or data to sync between platforms.
How do SSCC labels work?
Fulfil generates GS1-compliant SSCC labels with the 18-digit unique identifier required by retailers. Labels are customizable per trading partner. You can print them at your warehouse, or Fulfil can send label data to your 3PL via API for them to print.
What about chargebacks?
Most chargebacks happen from late ASNs, non-compliant labels, or missed delivery windows. Fulfil reduces chargebacks by auto-transmitting ASNs when shipments process, generating compliant labels from templates, and tracking must-ship-by dates. When chargebacks do occur, Fulfil tracks them against the original order for reconciliation.

Related Solutions

EDI Platform

Full documentation on Fulfil's EDI capabilities, supported documents, and integration options.

Order Management

Unified order management across DTC, wholesale, and marketplace channels.

Accounts Receivable

Track wholesale AR, apply payments, and manage customer credit.

Ready to expand into retail?

See how Fulfil connects you to major retailers with native EDI.

Request a Demo