Stop Exporting CSVs. Start Making Data-Driven Decisions.
Get a fully managed Google BigQuery data warehouse built into your ERP. Unlike legacy ERPs where you export CSVs manually or pay $10K+ for separate BI tools, Fulfil gives you near real-time analytics automatically.
Your Shopify orders, Amazon inventory, 3PL shipments, and financials—all queryable in seconds without ETL setup or data team.
Trusted by leading brands
Built for Every Team at Your DTC Brand
No need to export data for each team or maintain multiple spreadsheets. Everyone queries the same data warehouse with the tools they already know.
Operations
Monitor inventory turnover, fulfillment performance, and 3PL efficiency. Track order-to-ship times across warehouses and identify bottlenecks in real-time.
Finance
Track COGS, margin analysis, and revenue attribution across channels. Understand true profitability by product, channel, and customer segment.
Marketing
Analyze customer LTV, cohort retention, and campaign ROI. Segment customers by purchase behavior and identify your highest-value acquisition channels.
Founders/Leadership
Get a single source of truth across your entire business. Make data-driven decisions without waiting on exports or reconciling multiple spreadsheets.
Everything you need for data-driven growth
A complete analytics platform that's ready to use from day one
Automatic Provisioning
Your data warehouse is provisioned automatically when you start with Fulfil. Sales orders, inventory, customers, and products sync immediately—no ETL pipelines to build. Connect external BI tools by requesting credentials through support (takes 1 business day).
Near Real-Time Data
Critical tables update multiple times per hour. Make decisions on current data, not yesterday's snapshots.
Connect Any BI Tool
Use Fulfil's built-in reporting or connect your preferred tools like Looker, Tableau, Power BI, or Google Sheets.
Why Fulfil's Built-In Data Warehouse vs. Legacy ERP Analytics
Most legacy ERPs make you export CSVs manually or pay $10K+ for separate BI tools. Fulfil includes a fully managed data warehouse at no extra cost.
| Capability | Legacy ERPs | Fulfil Data Warehouse |
|---|---|---|
| Data Freshness | Export CSVs manually or wait for overnight batch jobs | ✓ Near real-time sync (multiple updates per hour) |
| Cost | Pay $10-50K+ for separate BI tools and consultants | ✓ Included with your ERP at no extra cost |
| ETL Setup | Build and maintain custom ETL pipelines | ✓ Fully managed - we handle all ETL automatically |
| Query Performance | Data siloed in the operational database | ✓ Dedicated BigQuery warehouse - query billions of rows with zero impact |
| Accessibility | SQL-only, requires data team | ✓ AI Copilot translates plain English to SQL |
The Fulfil Advantage: When your data warehouse is built into your ERP, there's no disconnect between operational data and analytics. Your Shopify orders, Amazon FBA inventory, and 3PL shipments all flow into BigQuery automatically—no exports, no custom integrations, no waiting on IT. Just real-time insights from your actual business operations.
Fully managed three-tier architecture
No infrastructure to manage, no ETL pipelines to build. We handle everything from data extraction to storage in Google BigQuery, so you can focus on insights.
- Automatic ETL managed by Fulfil
- Google BigQuery cloud data warehouse
- Sales orders sync multiple times per hour
- Inventory and shipments update continuously
- Zero impact on operational systems
- Petabyte-scale query performance
Fulfil ETL
Automatic extraction & loading
Google BigQuery
Cloud data warehouse
Your BI Tools
Looker, Tableau, Power BI, etc.
| Product | Units Sold | Revenue |
|---|---|---|
| Classic Tee - Navy | 1,247 | $37,410 |
| Slim Fit Jeans | 892 | $71,360 |
| Crew Neck Sweater | 745 | $44,700 |
| Canvas Sneakers | 623 | $49,840 |
| Leather Belt | 581 | $20,335 |
SELECT product_name, SUM(quantity) as units_sold, SUM(unit_price * quantity) as revenue FROM sales_orders so, UNNEST(lines) as line WHERE order_date >= DATE_SUB(CURRENT_DATE(), INTERVAL 7 DAY) AND order_date < CURRENT_DATE() AND state = 'confirmed' GROUP BY product_name ORDER BY revenue DESC LIMIT 5
Ask questions in plain English
No SQL expertise required. The AI Copilot translates your business questions into optimized SQL queries automatically.
- Natural language to SQL conversion
- Schema-aware query generation
- BigQuery best practices built-in
- Learn SQL by seeing the generated queries
Analyze data in the tool you already know
No need to learn complex BI tools. Connect your data warehouse directly to Google Sheets and analyze millions of rows with familiar formulas and pivot tables.
- Query billions of rows directly from Sheets
- Auto-refresh on schedule or on demand
- Use pivot tables and charts you know
- Share live dashboards with your team
Weekly Sales Dashboard
Pull sales data for the last 7 days, create pivot tables by channel and product, and email automated reports to stakeholders every Monday morning.
Inventory Reorder Sheet
Query current inventory levels and sales velocity, calculate days of stock remaining, and generate purchase orders for items below reorder points—all in a familiar spreadsheet.
Customer Cohort Analysis
Analyze customer lifetime value, purchase frequency, and retention rates by acquisition month. Use conditional formatting to highlight trends and share insights with marketing.
Fulfillment Performance Tracker
Monitor order-to-ship times, carrier performance, and shipping costs by warehouse. Create charts showing daily trends and compare against SLAs—no SQL required.
How Connected Sheets Works
Connect to BigQuery
Open any table or query result in BigQuery and click "Open in Connected Sheets"
Work in Google Sheets
Use familiar formulas, pivot tables, and charts—data stays connected to the warehouse
Auto-refresh data
Schedule automatic refreshes or update on demand—always see the latest data
Unlock powerful insights
From operational reporting to advanced analytics, get answers to your toughest business questions
Sales Velocity Analysis for Multi-Channel Brands
Calculate daily sales velocity across Shopify, Amazon, and wholesale channels. Identify fast and slow movers by location, and determine days of stock remaining by warehouse to prevent stockouts during peak season.
Market Basket Analysis for Product Bundling
Discover which products DTC customers frequently purchase together. Use these insights to create product bundles on Shopify, optimize warehouse picking paths, and recommend complementary products at checkout.
Inventory Optimization Across 3PLs
Track inventory turnover across multiple 3PL warehouses. Identify dead stock eating into storage fees, optimize reorder points based on actual demand patterns, and reduce carrying costs.
Customer Lifetime Value by Acquisition Channel
Segment customers by how they found you (Shopify organic, paid ads, Amazon, wholesale) and track lifetime value, purchase frequency, and retention by channel. Optimize marketing spend on channels that drive the highest LTV customers.
BFCM Revenue Attribution
Track Black Friday/Cyber Monday revenue by channel, product line, discount code, and customer cohort. Understand which promotions drove the most profitable sales and plan next year's strategy.
Multi-3PL Fulfillment Performance
Compare order-to-ship times, shipping costs, and carrier performance across multiple 3PL partners. Identify which 3PLs handle peak season best and make data-driven decisions about warehouse network expansion.
Frequently asked questions
Do I need to set up ETL pipelines or manage infrastructure?
No. The data warehouse is fully managed by Fulfil. We handle all ETL processes, infrastructure maintenance, and synchronization automatically. You simply get access to your data in BigQuery—no setup required.
How fresh is my data?
Critical operational tables like sales orders, shipments, and inventory update multiple times per hour when changes occur. Forecast tables refresh every 4 hours. You can also request manual refreshes when needed.
Can I use my own BI tools?
Absolutely. The data warehouse is built on Google BigQuery, which connects to virtually any BI platform including Looker, Tableau, Power BI, Metabase, and even Google Sheets. You can also use Fulfil's built-in reporting tools.
Do I need SQL knowledge?
No. The AI Copilot translates plain English questions into SQL automatically, and Google Sheets integration lets you analyze data with familiar formulas and pivot tables. However, SQL knowledge helps you build more advanced custom analyses and understand the generated queries better.
Can I add my own custom data to the warehouse?
Yes. While you can't modify Fulfil-managed tables (they're read-only), you can create your own Google Cloud Project with BigQuery and join your custom data with Fulfil data in queries. This is perfect for adding marketing data, industry benchmarks, or survey results.
Does querying the warehouse impact my operational system?
No. The data warehouse is completely separate from your operational Fulfil system. You can run intensive queries without any impact on order processing, inventory management, or other operations.
How do I get started?
The data warehouse is provisioned as part of your Fulfil instance setup. Once activated, you can access it immediately through Fulfil's built-in reporting tools. For external BI tool connections, submit a support ticket to request BigQuery credentials.
Ready to unlock the power of your data?
See how Fulfil's Data Warehouse can transform your decision-making
Request a Demo