Connect All Your Sales Channels to One ERP
Native integrations with major e-commerce platforms, marketplaces, and wholesale channels. Orders sync automatically, inventory updates in real-time, revenue recognizes on shipment, all in your ERP with GAAP-compliant accounting.
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Why Fulfil's Channel Integrations vs. Basic Apps
Not just order sync, complete ERP integration for every channel
Basic Shopify/marketplace apps:
- Sync orders and inventory (that's it)
- No accounting integration
- Manual settlement reconciliation
- Break at scale
Fulfil's native integrations:
- Orders, Inventory, Fulfillment, Revenue, GL posting (complete workflow)
- GAAP-compliant revenue recognition per channel
- Automatic settlement reconciliation with fee breakdown
- Handle 30,000+ orders/day per channel
Why Channel Integrations in Fulfil vs. Middleware Platforms
Native ERP integrations, not another platform to manage
| Feature | Native Channel Apps | Middleware Platforms | Fulfil ERP |
|---|---|---|---|
| Scope | Basic order and inventory sync | Multi-channel order and inventory aggregation | ✓ Complete ERP integration: orders, inventory, fulfillment, accounting |
| Accounting | No accounting integration | Limited accounting, requires separate tools | ✓ GAAP-compliant revenue recognition and settlement reconciliation built-in |
| System complexity | Each app separate | Unified dashboard, but another platform to manage, another cost center taxing your revenue | ✓ Native integrations to your ERP—one system |
| Scale | Breaks at high volume | Handles high volume but creates another layer in your Frankenstack | ✓ Built for scale as part of your ERP |
For omnichannel brands: Native apps work until you hit 5+ channels, then you're juggling disconnected systems. Middleware consolidates channels but creates another expensive platform disconnected from accounting, another subscription, another integration point, another cost center taking a cut of your revenue. Fulfil connects all channels to your complete ERP: orders, inventory, fulfillment, and financials in one system.
Direct-to-Consumer Platforms
Native integrations with the leading D2C e-commerce platforms. Bi-directional sync for orders, inventory, products, and customer data.
Shopify
The gold standard integration. Official Shopify app with complete ecosystem support including POS, Markets, and Collective.
Why Fulfil vs. Shopify alone:
- • Revenue recognized on shipment, not checkout (GAAP-compliant)
- • Shopify Payments settlement reconciliation with fee breakdown
- • Multi-location inventory by sales channel
- • Complete order-to-cash workflow in your ERP
BigCommerce
Enterprise e-commerce platform integration with advanced order handling and multi-location support.
- Post-checkout line item additions
- Automatic listing discovery
- Order cancellation sync
Magento 2
Direct API integration for high-volume Magento stores with flexible order state mapping.
- Configurable order state mapping
- Multi-location support
- Tax creation from channel
Scale across global marketplaces
Sell on the world's largest marketplaces with automated fulfillment, settlement reconciliation, and multi-region support.
Enterprise Ready
Amazon Seller & Vendor Central
Enterprise-grade Amazon integration with FBA warehousing, multi-region support, and automated settlement reconciliation.
Why Fulfil vs. Amazon Seller Central alone:
- • Track FBA as a warehouse in your ERP (see FBA inventory alongside your warehouse inventory)
- • Automatic settlement reconciliation (match payments to invoices, book fees to GL)
- • Multi-region consolidation (see US + UK + Germany Amazon performance together)
- • True profitability (revenue minus FBA fees minus COGS = actual margin)
Walmart Marketplace
Seller-fulfilled and WFS (Walmart Fulfillment Services) integration with multi-location inventory.
- Both seller-fulfilled and WFS orders
- Multi-location inventory export
- Settlement tracking
eBay
Automatic listing discovery and fulfillment for one of the world's largest marketplaces.
- Product/variant listing discovery
- Inventory and order status sync
- Partial fulfillment support
Etsy
Native Etsy integration for handmade, vintage, and craft supplies marketplace.
- Automatic order import
- Product listing discovery
- Fulfillment with tracking
TikTok Shop (US & Global)
Connect to the fastest-growing social commerce platform with FBT (Fulfillment by TikTok) support.
- US and international shops
- Fulfillment by TikTok (FBT)
- Multi-location inventory
Wayfair
Home goods marketplace integration with part number mapping and inventory sync.
- Unfulfilled order import
- Part number mapping
- Order status and tracking
GAAP-Compliant Revenue Recognition Across All Channels
Most channel integrations just sync orders. Fulfil handles proper accounting.
Revenue recognition when you ship, not when customer pays:
- Shopify order comes in, payment captured → Deferred Revenue (liability)
- Warehouse ships order → Revenue recognized, COGS matched
- Settlement arrives from Shopify → Cash in bank, fees expensed
Channel-specific settlement reconciliation:
- Amazon: Match settlement reports to invoices, book FBA fees, track reimbursements
- Faire: Reconcile actual vs. estimated shipping costs, track payout deductions
- Shopify: Reconcile Shopify Payments settlements with fees
Your books stay accurate across all channels. Finance teams see true profitability by channel after all fees, not just gross sales. No manual reconciliation at month-end.
B2B and Wholesale—Not Just DTC Marketplaces
Most multi-channel tools focus on Amazon and eBay. Fulfil handles wholesale platforms that require different workflows.
Wholesale-specific capabilities:
- Payment terms: Net 30/60 payment terms for wholesale orders (not immediate capture)
- Payout reconciliation: Wholesale platforms take cuts and deductions—Fulfil reconciles automatically
- Actual shipping costs: Faire estimates shipping, then charges actual—Fulfil tracks both
- Custom pricing: Different prices by wholesale customer, volume discounts, trade terms
Connected platforms:
Connect Faire, NuORDER, Shopify B2B, RepSpark, and custom B2B channels—all with proper wholesale accounting.
See true wholesale profitability after all platform fees and deductions.
B2B Platform Integrations
Faire
Direct integration with accurate wholesale accounting and actual carrier costs for shipping revenue.
Why Fulfil vs. Faire alone:
- • Track Net 30/60 payment terms properly (not immediate revenue recognition)
- • Reconcile Faire's cut and deductions automatically
- • Match estimated vs. actual shipping costs
- • See true wholesale profitability after all platform fees
- Actual vs. estimated shipping costs
- Payout reconciliation
- Multi-location fulfillment
Shopify B2B
Native B2B commerce integration with company profiles, payment terms, and wholesale catalogs.
- Company account management
- Net payment terms support
- Wholesale catalog sync
NuORDER by Lightspeed
B2B wholesale platform integration with product listing sync and order management.
- Product listing discovery
- Paid and unpaid order import
- Inventory synchronization
RepSpark
B2B wholesale commerce platform integration.
- Customer and product sync
- Sales order management
- Inventory export
Brandwise
B2B platform with SFTP-based order import and Stripe payment processing.
- SFTP-based order import
- Stripe payment integration
- Order and return processing
Konnektive
Subscription commerce platform with automatic order import and payment processing.
- Subscription order import
- Payment booking
- Order status sync
Enterprise dropship and retail partnerships
Modern EDI integrations that replace complex file-based systems with API-driven automation.
DSCO (Rithum)
Modern EDI platform replacing traditional file-based systems. Connect to major retailers through one API.
- PO (850), Inventory (846), ASN (856), Invoice (810)
- Customizable packing slips per retailer
- Comprehensive testing workflow
Mirakl Seller Network
One platform connecting to 450+ retailer marketplaces including Macy's, Nordstrom, Best Buy, H&M, and more.
- Access to premium retail partnerships
- Retailer-specific branding and packing slips
- Centralized inventory across all retailers
Core capabilities across all channels
Every integration includes these enterprise-grade capabilities out of the box
Order Management
- • Real-time order import via webhooks
- • Bi-directional status updates
- • Returns & refunds automation
- • Fraud detection handling
- • Payment reconciliation
Inventory Management
- • Real-time inventory export
- • Multi-location support
- • Available to Promise calculation
- • Restock date management
- • 3PL/FBA tracking
Accounting & Finance
- • GAAP-compliant revenue recognition
- • Settlement reconciliation
- • Tax jurisdiction management
- • Multi-entity support
- • Cost center allocation
Product Management
- • Automatic listing discovery
- • Smart product matching
- • Duplicate prevention
- • Attribute mapping
- • Bulk product operations
Fulfillment & Shipping
- • Automatic shipping confirmations
- • Carrier mapping
- • Multi-warehouse routing
- • 3PL integration
- • Drop shipping support
Monitoring & Alerts
- • Real-time error notifications
- • Slack integration
- • Exception logging
- • Automated retry logic
- • Health dashboards
How Omnichannel Brands Use Channel Integrations
Real scenarios from growing brands
Scenario 1: DTC Brand Expanding to Marketplaces
Sells on Shopify ($5M/year) and expanding to Amazon ($2M/year) and Walmart ($500K/year).
- All three channels sync to Fulfil
- Inventory updates to all channels when receiving shipments
- Finance sees profitability by channel after all fees—discovers Amazon is less profitable than Shopify after FBA fees
Scenario 2: Wholesale + DTC
Sells DTC on Shopify and wholesale through Faire to 200 boutiques.
- Shopify orders ship immediately with immediate payment capture
- Faire orders ship with Net 30 terms and payout reconciliation (Faire takes 15% cut)
- Track which channel is more profitable: DTC with high margins but higher customer acquisition costs, or wholesale with lower margins but lower CAC
Scenario 3: Multi-Region Amazon
Sells on Amazon US, UK, Germany, France, and Japan.
- Consolidate all regions in Fulfil—see total Amazon GMV, FBA fees by region, profitability by marketplace
- Identify that Japan has highest margins but lowest volume—optimize expansion strategy based on actual data
Scenario 4: B2B Platform Portfolio
Sells to retailers via Faire, NuORDER, and Shopify B2B.
- Each platform has different pricing, payment terms, and fee structures
- Fulfil tracks actual profitability by B2B platform after deductions—identifies which wholesale channels to prioritize
Frequently Asked Questions
Do I need separate subscriptions for each marketplace?
No. Connect as many sales channels as you want—all included with your Fulfil subscription. You still pay each marketplace their fees (Amazon referral fees, Etsy listing fees, etc.), but Fulfil charges nothing extra for channel integrations.
How long does it take to set up channel integrations?
Most channels connect in under 30 minutes—authorize the connection, map settings, start syncing. Complex integrations like multi-region Amazon or EDI channels take a few weeks for testing and validation.
What happens to my existing orders and products when I connect a channel?
Historical orders stay in the originating platform. Going forward, new orders sync to Fulfil automatically. Products can be imported from existing marketplace listings or created fresh in Fulfil and pushed to channels.
Can I control which inventory shows on each channel?
Yes. Set rules for inventory allocation by channel—show full inventory on Shopify, reserve 20% for Amazon, exclude certain warehouses from specific channels. Inventory updates to all channels based on your rules.
What if an integration fails or stops syncing?
Fulfil monitors all integrations continuously. If a sync fails, you get a Slack alert immediately. Automatic retry logic attempts to resolve transient issues. Support team receives alerts for persistent failures.
Handle 30,000+ Orders Per Day Across 20+ Channels
Process high-volume orders across all channels without manual intervention. Real-time webhooks, automatic retries, error monitoring via Slack. 99.9% integration uptime SLA.
- Real-time webhooks or frequent polling
- GAAP-compliant accounting across all channels
- Automated settlement reconciliation
- 99.9% integration uptime SLA
Ready to connect all your sales channels?
See how Fulfil's native integrations can automate your omnichannel operations
Request a Demo