Fulfil vs. NetSuite for High-Growth Ecommerce Brands
We didn't originally plan to create this page, but since these comparisons are already out there, we thought it would be helpful for you to hear directly from our team and our customers.
A few things to begin with:
- • Fulfil is an ERP for eCommerce and wholesale businesses. If that's not you, this page won't be relevant for you.
- • As with most comparisons written by software companies, this page is likely to be biased. We've done our best to keep it honest, clear and useful.
Why Leading Ecommerce Brands Choose Fulfil Over NetSuite
"NetSuite can be a 6-month implementation, and it could be probably quadruple as expensive as somebody working with Fulfil"
— John Neal Boynton, VP Finance at Rhino USA
Go live in 8-12 weeks, not 6-18 months
Fulfil's eCommerce ERP enables brands to typically go live within 8-12 weeks, compared to NetSuite's typical 6-18 month timeline. This means faster ROI and less disruption to your business operations during critical growth phases.
Why is a Fulfil implementation faster?
- ✓ NetSuite typically requires middleware, such as FarApp or Celigo. With Fulfil, order management happens across sales channels with native out-of-the-box integrations.
- ✓ At Fulfil, our team owns all implementations in-house, and since we only work with e-comm brands, our team has implemented for the best-known brands in the space.
- ✓ Fulfil's focus on eCommerce enables quick configuration of workflows that would require customization in NetSuite. Want to add a new channel? Get set up in minutes, not days.
Direct integrations that just work
Fulfil connects directly to Shopify, Amazon, and other eCommerce platforms without requiring middleware like Celigo or Boomi, eliminating integration complexity, reducing costs, and preventing sync errors that lead to overselling.
Why is not having middleware better?
- ✓ Middlewares are an additional license cost, an additional third party to coordinate with, and an additional point of failure
- ✓ Fulfil builds and maintains direct integrations, so we keep pace as platforms evolve. When Shopify launched Managed Markets, Fulfil supported it immediately—no middleware delays
Prevent oversells with real-time visibility
While NetSuite typically processes inventory updates in batches, Fulfil provides near real-time inventory visibility across all sales channels and warehouses, critical for preventing oversells and maintaining accurate stock levels during high-volume sales periods.
Why does real-time inventory matter?
- ✓ Customers of DTC brands typically buy one or few units. Overselling can have a profoundly negative impact on the consumer experience, potentially leading to a lost customer for life
- ✓ Great customer experiences build brand loyalty. Receiving orders earlier than expected because of efficient fulfillment operations can delight your customers
- ✓ DTC brands scale by selling the same inventory across multiple sales channels. Keeping quantity updated across channels is essential to avoid carrying too much inventory
- ✓ When you have more than one warehouse, real-time inventory is crucial to route orders to the right warehouse
Real-Time Sync
Inventory updates across all channels in real-time
Prevent Oversells
Accurate stock levels prevent customer disappointment
Multi-Warehouse
Track inventory across all locations in real-time
Optimize Inventory
Reduce carrying costs while maximizing sales
Built for your business, not everyone's
Fulfil natively supports complex ecommerce requirements that NetSuite only provides through expensive customization. Every feature is designed specifically for high-growth DTC and wholesale brands.
Is your ERP actually built for your business?
- • Every software product has a target customer. If you don't fit the profile of the ideal customer, you're less likely to see updates that benefit you
- • When a product is built for everyone, it's not the best product for anyone. NetSuite serves hotels, software companies, and many industries. At Fulfil, DTC and wholesale brands account for 100% of our customers
No surprise costs, no hidden fees
Fulfil offers straightforward pricing without the surprise renewal increases (often 50-100%) that NetSuite customers frequently report. All support and maintenance is included, eliminating unexpected consultant fees.
Real Results from Brands that Switched from NetSuite to Fulfil
Common Questions About Fulfil vs. NetSuite
What's the best ERP for Shopify-based brands?
For Shopify-based eCommerce operations, Fulfil provides native integration without middleware, real-time inventory updates, and purpose-built features for eCommerce workflows, making it significantly more aligned with Shopify merchants' needs than NetSuite's industry-agnostic approach.
Is Fulfil a legitimate alternative to NetSuite for enterprise eCommerce?
Yes. Fulfil is specifically designed for high-volume, multi-channel eCommerce operations and supports 9-figure brands with complex inventory and fulfillment requirements. Unlike NetSuite, Fulfil focuses exclusively on the unique needs of eCommerce operations rather than serving all industries.
Why do brands switch from NetSuite to Fulfil?
The most common reasons include: failed implementations, middleware complexity, poor real-time visibility, surprise renewal increases, and the need for specialized eCommerce functionality that NetSuite only provides through expensive customization. In short, way better ROI and an opportunity to work with a team specialized in eCommerce that genuinely cares about merchants' long-term success.
How does Fulfil handle high-volume periods like Black Friday?
Fulfil's architecture is designed to process thousands of orders per minute with near-real-time inventory updates across channels, making it particularly effective during high-volume sales periods when NetSuite's batch processing can lead to overselling and fulfillment delays.
How does Fulfil make it easier for brands to migrate away from NetSuite?
- • Knowledgeable Team: In-house implementation team well-versed in helping brands migrate from NetSuite with deep hands-on experience
- • Fixed-Fee Implementations: We commit to outcomes, not hours. No surprise invoices
- • AI-Driven Enablement: We use AI across every phase to ensure everyone has the right business context
The Bottom Line: Which ERP is Right for Your Ecommerce Brand?
If you're a pure eCommerce or omnichannel brand focused on operational excellence, inventory accuracy, and rapid growth, Fulfil provides the specialized functionality, implementation speed, and cost predictability that make it the superior choice over NetSuite.
For software companies or businesses with complex manufacturing requirements where wholesale distribution is primary and ecommerce is secondary, NetSuite may still be relevant. However, for brands where ecommerce operations are central to success, Fulfil delivers significantly greater value with less complexity.
Ready to see Fulfil in action?
Join leading brands that have switched from NetSuite to Fulfil and transformed their operations.
Request a Demo